About

Founders Notes

I wanted to create a new emergency preparedness brand. For too long, the world of preparedness had been defined by fear-driven narratives and doomsday survivalists. So I set out to challenge the industry. That meant going back to basics. After observing the landscape, I recognized a gap in the market for reliable, premium emergency preparedness items. Hence, I launched a website dedicated to recommending the highest-quality products that prioritize functionality and durability. Through thorough research and testing, my team and I handpicked a selection of essentials designed to empower individuals and families to face emergencies with confidence.

- Ellen, Abundantly Founder

Our Philosophy

I wanted to create a new emergency preparedness brand. For too long, the world of preparedness had been defined by fear-driven narratives and doomsday survivalists. So I set out to challenge the industry. That meant going back to basics. After observing the landscape, I recognized a gap in the market for reliable, premium emergency preparedness items. Hence, I launched a website dedicated to recommending the highest-quality products that prioritize functionality and durability. Through thorough research and testing, my team and I handpicked a selection of essentials designed to empower individuals and families to face emergencies with confidence.